Services
GMI has an extensive background in many disciplines of the marketing process. As a result of this experience, GMI can offer consulting services that have related to past employment experience.
- Management – Relationship building; Strategic Alliance development; Overall P&L management; Employee/Human Resources Management; Relationship Management (Customers, Associations, Partnerships, Vendors, etc.).
- Technology – Web development; E-Commerce Development; CRM and other database related business development tools; Custom software development; Managed Services (corporate/e-commerce hosting, internet access, application hosting); Online training/marketing – program creation/facilitation; Wi-Fi wireless LAN, Point-to-point, Point-to-multipoint.
- Marketing – Brand launch, PR program development/implementation, target audience identification and subsequent campaign development; National and Local media campaign strategy and management (print, TV, radio, Outdoor); National/Local Sponsorship acquisition and management; Channel training for fulfillment of marketing programs/initiatives; Management of large scale PR initiatives (ie. Phonak Lunch-and-Learn); Direct Response campaign development/management; and Web Marketing.
- Business Development – New sales “pipeline” development; Lead management; Strategic Alliance Development and Canvassing; Strategic target marketing audience identification and program development; Contract Negotiation; Relationship Management.
- Event Management – Major event production/promotion; Front of house/Back of house venue negotiation and management; Domestic/Global – television licensing, merchandising, advertising;
Consulting Services provided to Morelli Systems, Inc.
- Web development
- E-Commerce Development
- CRM and other database related business development tools
- Custom software development
- Web Marketing
- New Business Prospecting
- Relationship Management
- Strategic Alliance Development
Partial list of “GMI secured and Managed” Morelli customers
- National Starch and Chemical
- Amsted Industries
- Wendy’s International
- Dave Thomas Foundation for Adoption
- Brookfield Zoo
- Dade Behring
- Motient
- Attorneys Title Guaranty Fund
- Baxter International – Stay In Touch
Consulting Services provided to Maxwell Partners/Synaptx.
- Overall P&L management,
- Human Resources Management
- Target Market Direct Response Promotions
- Brand Identity/Development
- Business Development/Lead Management
- Campaign – message / collateral development
- Strategic Alliance Development and Relationship Management
- Media Placement – Management/Strategic Direction.
Partial List of “GMI Secured and/or Managed” MXP/Synaptx Customers
- BellSouth
- JABRA
- Ameritech/SBC Communications
- CenturyTel
- Lucent Technologies
- ARDIS/American Mobile Satellite/Motient
- Microsoft
Consulting Services provided to SRO/Pace Promotions
- Major event production/promotion
- Front of house/Back of house venue negotiation and management
- Local media campaign strategy and management (print, TV, radio, Outdoor)
- National Media campaign strategy and management (TV)
- National Sponsorship acquisition and management
- Domestic/Global – television licensing, merchandising, advertising
- Relationship Management for Sanctioning bodies, Partner Promoters,
- Dealer Associations, Racing
- Teams, and Venues (Stadiums, Arenas, Fairgrounds)
Partial List of “GMI Secured and/or Managed” SRO/Pace Customers
- Ford Motor Company
- American Isuzu Motors
- RJ Reynolds Tobacco Company
- Coors Brewing Company
- Anheuser Busch
- American Honda, Yamaha, Suzuki, Kawasaki, KTM, American Motorcyclist Association
- Coca Cola USA
- Many other local market auto dealers, grocery/convenience store chains, motorcycle dealer