Bio

Professional Resume/Bio

Mark Goeke
1643 College Avenue
Racine, WI 53403
262.634.6755 Home
262.498.8814 Mobile
Contact Mark

LinkedIn: http://www.linkedin.com/in/markgoeke

Consultative Business, Marketing and Product Development Executive

PROFILE
A highly seasoned professional with success in developing and implementing strategic avenues for income and profit growth in businesses ranging from $1MM to over $200MM. Deep knowledge  of digital intersections with mainstream marketing.  Over 15 years experience collaborating, and consulting on the creation of traditional and new media strategies that drive profit realization through cost reduction, incremental revenue generation, compatible selling models for sales, customer satisfaction, dealer management, promotional/event activation through event, direct mail, retail merchandising, and online ecommerce activities. Online expertise includes comprehensive vendor selection, requirements gathering, detailed design, strategic execution and ongoing maintenance/enhancement of e-commerce and e-business applications.

General Management qualifications:

- P & L Management

- Budgeting and Expense Control

- Sales and Business Development

- Strategic and Market planning

- Key Account Management/Retention

- Presentations and Training

- Contract / Price Negotiation

- Staff Recruiting & Development

- Market Research

- Project Delivery Management

PROFESSIONAL EXPERIENCE

GMI – February 2002 to present
President/Founder
Created strategic consultancy focused on thought leadership-based business development in marketing and technology. Responsible for P&L accountability, strategic market planning, business development, sales forecasting, marketing, pricing, training, project management, consulting delivery, campaign roll-out for professional services organizations that specialized in web/ecommerce/custom software development; product branding launch/marketing/advertising; wireless point-to-point/multi-point and wi-fi. Business strategy consulting, and keen ability to provide fresh insight into the identification of new ideas to address existing business challenges through collaboration with all business stakeholders. Helped create business cases for several clients, then led BD effort: to create, manage, and enhance online HR benefits system and central data repository; Led strategic development of online ecommerce sales tool to sell wireless devices and accessories to consumer and corporate audiences; Created online communication and reservations program for new product introduction; Developed online ecommerce platform to roll out auctions and special online promotions along with platform tool to quickly liquidate collector-friendly products.

Encyclopaedia Britannica Inc. – May 2006 to March 2009
Executive Director – Premium Services, Consumer Marketing & Bide
Senior BD executive recruited to create strategic marketing relationships, products and procedures to compliment newly formed consumer division. Worked with a variety of company and partner resources to create programs to increase revenues through multiple ecommerce web monetization activities. Formed several strategic vendor relationships to create alternate sales channels for e-store, subscription, new products, and created new revenue streams that were not reliant on core content.  Created reciprocal linking programs with high-traffic websites to increase subscription and e-store revenues through rev-share partnerships.  Created strategies, provide training and project support for launching new initiatives, including a strategy to improve registration path to increase ‘location life” revenue streams.  Collaborated and delivered value to institutional and international divisions of company, while staying focused on building consumer group activities and revenues. Managed over 85% of consumer division profits.

Morelli Systems, Inc. – March 1998 to February 2002
Executive Vice President – Business Development and Marketing
Responsible for positioning Morelli as the logical choice digital agency for mid to large cap companies needing interactive and web driven “e-business” solutions, including database driven custom software development, and managed services. Led marketing, business development, requirements gathering, infrastructure recommendations, detailed design and production for several ecommerce systems and provided $3MM+ in BD revenue and helped grow company from 8 to 35 people in 2-year period. Spearheaded the development of several extranet, intranet, ecommerce, custom software, and other database-driven business technology solutions.

Maxwell Partners/Synaptx – February 1995 to May 1998
Vice President/General Manager
VP/GM of an 18 person “Telco Industry” marketing services company that produced approx. $3.5MM of annual service revenue. Responsible for overall P&L management, business development, relationship management, media placement management and strategic direction for major telco industry service providers and manufacturers. Helped telco providers increase “location life revenue, counseled manufacturers in value-add ways to sell equipment, personally drove the introduction of Ameritech Pre-Paid Phone cards to the premium/incentive industry, and identified strategic resources to provide interactive development strategies for major telco clients wishing to offer interactive solutions vs. printed MarCom.

SRO/Pace Promotions – July 1989 to November 1994 (owned by Madison Square Garden, now owned by Feld Entertainment.)
Vice President of Business Operations
Responsible for venue negotiation, production, marketing, promotion, sponsorship and post-event TV production of motorsport events owned and run by the largest stadium/arena motorsport producer in North America. Managed budgets for 350+ events and oversaw the placement of over $7MM/year in cash advertising; Secured several key revenue producing sponsorship relationships resulting in over $1MM in bottom line income to company; Created multiple 3rd party sponsorship relationships with consumer manufacturers, and engineered strategic promotions with major TV/Radio/Print media outlets and retail establishments; Point person for licensing and merchandising of the motorsports brand domestically and internationally on ESPN and JSB Television.  Responsible for producing over $3MM in annual sponsor revenue, and managed several valuable company relationships and partnerships with sanctioning bodies, talent, operations vendors, venues, magazines, and concessions/novelties; Increased profitability of company owned Supercross events over 300% in two years.

Promotion Company / Special Events – August 1987 to July 1989
National Sales Manager
Created over $750,000 in revenue from sale of exhibit space and sponsorships for company-owned enthusiast events; assisted in the production and sales for Hot Rod Model Car Nationals; and managed off-premise events for major company clients including Phillip Morris, General Tire, Petersen Publishing, Monroe Automotive, and Ford Motor Company.

Young & Rubicam, Inc. – August 1985 to August 1987
Local Marketing Manager
Personally developed over 1,500 marketing partnerships in 35 cities throughout the U.S. for AT&T Opportunity Calling by selling ads in a program that was designed to help the Telco maintain relationships with its best “long distance customers”.

Full House Promotions. – June 1979 to August 1987
Founder/Owner
Created promotion agency while full time student and fully employed. Created several brand launch campaigns, including introducing Gosser Bier into U.S. through series of custom themed events in Chicago-land market area.

Education:
B.S. Degree in Marketing from University of Illinois at Chicago – May 1985