Mark Goeke – GMI

Marketing and Business Development Strategy

On paper, Mark has over 20 years of experience in business development, marketing, sponsorship, promotion, licensing, merchandising and advertising. In life, his naturally lucid ability to grasp underlying business requirements, then to map appropriate communications and business systems, appears deceptively easy.

But Mark’s track record speaks for itself, with numerous successes planning and implementing programs, events, media campaigns, promotions, direct marketing, Internet marketing, web/custom software development, and sales programs.

Mark created GMI in February of 2002, to help organizations of all sizes manage their “Marketing Spectrum”, and represents companies that mirror his background and excel in their categories.

Solutions Include:

Initial Strategic Marketing Planning and Market Assessment, including analysis of target audiences to provide a predictable framework for allocating resources, structuring activities, and measuring ROI

ECHO LAKE FOODS – www.echolakefoods.com

• Leading processor of breakfast foods. Echo Lake Foods for over 70 years has been providing innovations in IQF breakfast. Breaking over 2 million eggs per day, Echo Lake provides egg patties, omelets, scrambled eggs, pancakes, French toast, waffles, crepes, blintzes and other innovative manufacturing breakfast solutions for leading foodservice, QSR, food manufacturers, sandwich makers, retail marketers, and government accounts (schools, state hospitals, prisons, etc.) and provides private label solutions for large retailers.
• GMI provides new channel development, brand extension, new account development and account growth strategies/execution.

HEADSTAND MEDIA – www.headstandmedia.com

• Search strategy, custom Chicago web 2.0 design solutions, content management system integration, Adobe CQ5 design and development, WordPress design and development, Expression Engine customization, e-commerce, customer extranets, company intranets, custom software development, managed hosting services.

CENTRAX – www.centrax.com

• On-line training/video production

Chicago Scenic Studios – www.chicagoscenic.com

• Large Scale Event Planning and Production

Proven Experience:

His experience with integrating teams and realizing business growth includes work at many prestigious organizations, including:

• Baxter International (National Stay-In-Touch Program for kidney treatment);
• Bell South (Work-At-Home Connections for building home office segment);
• AT&T (Tele-Tools for building relationships with RBOC’s),
• SBC/Ameritech (numerous programs for internal team building, Business to Consumer and Business to Business campaigns for Wireless Data, Cellular, Pay Phone Services, Training, and Wholesale divisions);
• Microsoft (feasibility assessment for new telco industry offering);
• Coors Brewing Co.(Sales/Management of national sponsorships and local market integration);
• Anheuser-Busch (Sales/Management of national sponsorships and local market integration);
• Coca- Cola USA (Sales/Management of local sponsorship and 3rd party promotions with 1,500 Coke retailers);
• Ford Motor Co. (Sales/Management of National Sponsorships and local market integration);
• American Isuzu Motors (Sales/Management of National Sponsorships and local market integration);
• Phonak Hearing Systems (Organized and managed National “Preferred Customer” meal delivery program for ~3,000 meals in 3 days to over 500 audiologists in all 50 states);
• Petersen Automotive Museum (online re-branding and launch of e-commerce and other online tools);
• Amsted Industries (online corporate re-branding, online re-branding for Amsted’s largest division – Amsted Rail Group, and development/management of an HR Benefits System for over10,000 employees across 9 corporately held entities);
• Primedia Communications/HotRod Magazine (Local market promotion);
• Encyclopaedia Britannica, Inc. (creation of several traffic generating NCA/CPA strategic partnerships and new online product offerings).